Author : David F. Harris Screen Reader : Supported Works with : Source : Status : Available | Last checked: 3 Hour ago! Size : 42,173 KB |
“An extremely helpful guide for anyone faced with the challenge of conceptualizing, developing, and testing a survey questionnaire. If you don’t know where to begin, or the steps involved, Harris illuminates the path.”
--Gordon Willis, Ph.D., author of Cognitive Interviewing: A Tool For Improving Questionnaire Design
“You are crazy to write a questionnaire without reading this book first. And who knew a book about gathering data could be so much fun to read? You’ll buy it for the practical value of getting questionnaires right, but along the way you’ll absorb a lot of fascinating lessons about psychology and logical thinking.”
--Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive
“Developing a good questionnaire is not as simple as is often assumed. There are many ways in which answers to questions can be biased or confused by naive investigators. Harris has provided a comprehensive treatment of the many practical issues that arise and need to be kept in mind when preparing questions for a wide range of uses. This book is clearly based on a great deal of personal experience, as well as informed by the work of others who have studied the complexities of the question-answer process—whatever one’s goals.”
--Howard Schuman, Ph.D., Professor of Sociology and Research Scientist, Emeritus, at the University of Michigan’s Survey Research Center
“This book provides an accessible and thorough narrative into the world of questionnaire design. Practitioners, teachers, and researchers in a wide variety of fields will find it indispensable for their survey work.”
--Michelle Janning, Ph.D., Professor of Sociology, Whitman College
“This is an outstanding and much-needed resource for anyone who needs to gather information or make decisions based on data—in other words, nearly everyone.” --Tracy Carlson, author of What Great Brands Know